![]() ![]() Tools exist to help with reporter research, generate media coverage alerts, and even fuel creative brainstorming sessions. How AI Can Help PR ProfessionalsĪI can be useful in certain cases to make PR work more efficiently. If your blog posts, press releases or social media posts are riddled with inaccuracies or errors, misguided reliance on AI can open your brand up to embarrassment at best and increased liabilities at worst. In an era of increasing public scrutiny, distrust of the media and lack of faith in institutions, these types of mistakes can seriously harm a brand and chip away at the integrity of an otherwise respected news organization. The tech news publication was forced to issue major corrections earlier this year, due to multiple inaccuracies stemming from the outlet’s covert use of AI in its news writing. But in practice, misuse of AI tools as a way to cut corners simply isn’t worth the risk of dramatic errors or syntax mistakes that can irreparably damage your overall brand.Ĭonsider the case of CNET. Newsrooms are short-staffed, marketing budgets are tightening, and a magic bullet to improve writing efficiency would be a welcome reprieve. Free content is widely expected by the public, and news organizations need to turn a profit while still paying journalists what they’re worth. We are working in high-stress, fast-paced industries in increasingly uncertain economic times. The temptation to turn to AI tools for content marketers, journalists and PR writers is understandable. ![]() Around the same time, New York Times reporter Kevin Roose experienced an unsettling interaction with the bot, which professed its “love” for him, expressed a desire to become a human being, and pressed him to admit he wasn’t happy in his real-life marriage. In 2022, Microsoft completed its acquisition of Nuance.Earlier this year, an Australian mayor filed the first-ever defamation lawsuit over ChatGPT content after the platform distributed information that falsely implicated him in a foreign bribery scandal. A few of its most popular products include Dragon, Clintegrity, OmniPage, Equitrac, and PowerScribe 360. The company's solutions include voice biometrics, text-to-speech services, call centers, virtual personal assistants, voice-recognition services, clinical language understanding, transcription, print management solutions, and more. Today, Nuance Communications manages one of the largest libraries of speech data in the world and supports over 50 different languages through its innovative speech solutions. Over the years, the company's serves have been utilized by about two-thirds of Fortune 100 companies, nearly 22 million registered clients, approximately 10,000 hospitals, and over 150,000 doctors and caregivers. ![]() Nuance develops solutions for a range of industries, including imaging, customer service, consumer, mobile, automotive, financial, construction, energy, insurance, retail, and healthcare. For supporting its team members in myriad ways, the company has been Great Place to Work-certified and named among the Best Places to Work for LGBTQ Equality, among the 50 Best Companies to Sell For, and a Top Employer in various cities. As an employer, Nuance encourages associates to be their authentic selves, build meaningful relationships, and grow their careers on their own terms. Furthermore, the company has sales representatives in over 70 countries, and it has previously offered part-time, temporary, and remote jobs in sales, computer & IT, software development, consulting, and transcription, among other fields. Nuance employs thousands of people in more than 35 countries throughout the Americas, Europe, Africa, the Asia-Pacific region, and the Middle East. Nuance Communications is a multinational speech and language technology solutions corporation founded in 1992. Researched & Written by Tess Guenthner on the FlexJobs Team ![]()
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